HI, I’M NAIARA vázquez

I’m a Graphic Designer specializing in brand identity and campaign strategy. My work bridges physical craft with digital platforms, combining structured layout systems with visual storytelling to create engaging, end-to-end visual experiences.

Across publication, packaging, print production and digital campaigns. My multidisciplinary approach balances disciplined system thinking with hands-on visual detail. Whether designing multi-format campaigns or end-to-end brand identities, I turn complex narrative into clear, engaging design systems.

Smiling woman with long hair wearing a zip-up hoodie and distressed jeans, tinted pink
Smiling woman with long brown hair wearing a jacket, tinted pink

Based in Spain (CET)

Core Capabilities:

Brand Identity & Strategy: Visual systems, multi-format design, art direction.

Campaign & Digital Content: Multi-channel assets, social media layouts, digital content organization.

Packaging Design: structural packaging creation, conceptual design, label system.

Editorial & Print Design: Publication layout, grid systems, book design.

Tools:

  • Design & creative Suite: Adobe Illustrator, Photoshop, InDesign, and Figma.

  • Web Fundamentals & Delivery: HTML, CSS, and web-ready asset exportation.