25N campaign for the San Sebastian city hall
25N campaign for the San Sebastian city hall
This campaign spreads awareness about the everyday phrases that undermine young women at school. through this campaign we want to encourage everyone to unlearn them.
Selected as the winning campaign
Role: Visual Designer
Client: San Sebastian City Hall
This project aims to help high school students understand the psychological weight of their language.
The campaign uses a familiar school item — handwritten sticky notes — to expose normalized microaggressions and highlight the real damage behind what seems like casual words.
Sticky notes symbolize the small thoughts we hold on for a brief moment, only for them to drop away was if they had no importance.
This campaign was around the whole city during all the month of November of 2025.
